Visual Storytelling

There’s something that happens the moment you start putting your work out into the world…

You open yourself up.
Not just to opportunity… but to feedback.

And not all feedback is created equal.

Until next time, 

Be Creative. Be Inspired. Be You.
https://linktr.ee/garyfernon

Social Handles
Threads - @GaryFernon
X - @GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon

Let’s talk about something that doesn’t get nearly enough airtime in photography…

Money.

Not how to make more of it,
…but how to keep more of what you already earn.

Because here’s the truth…

A lot of photographers are working hard, booking clients, getting paid…
…and then quietly leaking money through a lack of understanding.

Not because they’re careless,
…but because no one ever really explained the rules of the game.

So today, I want to attempt to simplify that.

No jargon.
No Country specific deep dive.

Just a global, practical way of thinking about money and what you can legitimately write off as a photographer.

Be Creative. Be Inspired. Be You.
https://linktr.ee/garyfernon

Social Handles
Threads - @GaryFernon
X - @GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon

Ai is going to take your job, or is it?

Lots of people think that Ai will take their jobs and this is only partly true. Ai thrives off of what I, you, we, put out into the world, so in theory it is a derivative of me, you, us. 

Ai will take your job, if you let it. 

Listen to this episode to discover more on this topic and why this is only partly true.

f you’ve enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. 

Until next time, 

Be Creative. Be Inspired. Be You.
https://linktr.ee/garyfernon

Social Handles
Threads - @GaryFernon
X - @GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon

Most photographers don’t struggle with skill.
They struggle with clarity.

They say yes to everything.
They market to everyone.
And then wonder why their work feels inconsistent, underpaid, or creatively draining.

Your ideal client profile isn’t about exclusion.
It’s about alignment.

In this episode, let’s build it step-by-step.

We take more images in a week than our grandparents took in a lifetime.

But most of them aren’t photographs, they’re snaps.

In this episode, I explore the real difference between reactive shooting and intentional photography, and why that distinction matters if you’re building a personal brand or running a business.

You’ll learn:
• When a snap builds connection.
• When a photograph builds authority.
• Which businesses benefit from each style.
• How to use both without diluting your brand.
• A simple framework to decide before pressing the shutter.

Because this isn’t about camera settings.

It’s about intention.

Listen to discover more.

Be Creative. Be Inspired. Be You.
https://linktr.ee/garyfernon

Social Handles
Threads - @GaryFernon
X - @GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon