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Visual Storytelling

Gary Fernon
Visual Storytelling
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  • Thriving As A Sole Trader - What It Really Takes
    Welcome to the Visual Storytelling podcast. In this episode I’m going to be diving deep into what it really takes to not only survive, but thrive as a sole trader, and if I’m honest, what I’m about to discuss has served as a reminder to me as well, as over time, I’ve dropped the ball on a few of the area’s.Whether you’re just starting out or you’ve been in the game for a while, this episode is packed with the core areas you need to focus on to build a sustainable, profitable, and fulfilling business—without burning out or feeling like you’re constantly chasing your tail.Until next time.Be Creative. Be Inspired. Be You.https://linktr.ee/garyfernonSocial HandlesThreads - @GaryFernonX - @GaryFernonLi - https://www.linkedin.com/in/gary-fernon/YT - https://www.youtube.com/garyfernonFor the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here,  https://www.epidemicsound.com/referral/4idh5gWork out your hourly rate in 3 steps.https://www.behance.net/gallery/158003661/Work-Out-Your-Hourly-Rate-In-3-Steps
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  • I Talk Graphic Design with Vicki Lovegrove
    Welcome to the Visual Storytelling Podcast, in this episode I have a conversation with Vicki Lovegrove, a graphic designer with twenty-two years experience in the industry. Vicki explains what a graphic designer actually does, the benefits of hiring a graphic designer and why it's better to do so, over thinking you can do it yourself as well as much more. There really is some great take aways within this episode and definitely worth checking out.If you’ve enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. I’m looking to have more guests on the podcast to provide you with more value.  With that in mind, if you work within the creative space and would like to have a conversation about what you do and the benefits it offers others, get in touch and let's have a conversation. I’ll leave my social handles in the description.Once again, thank you for lending me your ear, I genuinely appreciate your time, don’t forget to follow the visual storytelling podcast and until next time, Be Creative. Be Inspired. Be You.https://linktr.ee/garyfernonSocial HandlesThreads - @GaryFernonX - @GaryFernonLi - https://www.linkedin.com/in/gary-fernon/YT - https://www.youtube.com/garyfernonVicki Lovegrovehttps://www.seventy-three.co.uk - Graphic Design https://www.vickilovegrove.co.uk - Coaching
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  • Streamline Your Photography Process
    Welcome to the Visual Storytelling podcast. In this final episode of this five part series I’m going to discuss how you can streamline your photography process. But, before I do, don’t forget to follow the podcast.Over the last four episodes we’ve discovered the common topics business have difficulty with when it come to photography, as well as broken each down to give you the best chance of overcoming them.  In this final episode let’s create a custom shot list and explore some tools to streamline your photography process.Step 1: Create a Custom Shot ListA shot list ensures you capture all the essential images you need for different business purposes. What I’m about to share with you can be used as a customisable template based on your business type and goals. 1. Brand & Marketing Images✔ Company logo in different settings (office, signage, packaging)✔ Office exterior & interior shots✔ Action shots of employees at work✔ Behind-the-scenes photos of production or services✔ Customer interaction (if applicable)2. Product Photography (For E-commerce & Promotions)✔ Individual product shots (front, back, side, top-down)✔ Close-ups of textures, details, or packaging✔ Lifestyle shots (products in use, styled setups)✔ Size comparison images (e.g., holding a product in hand)✔ Group shots (different products together)3. Headshots & Team Photos✔ Professional headshots of leadership and team members✔ Group/team photos (formal and casual)✔ Candid shots of team collaboration✔ Staff working in their environment4. Social Media & Content Marketing✔ Behind-the-scenes (workshop, team culture, process shots)✔ User-generated content (if applicable)✔ Seasonal/holiday-themed images✔ Flat lays (aesthetic overhead shots for Instagram)✔ Memorable event moments (if applicable)5. Event Photography✔ Keynote speakers or presenters✔ Candid moments of attendees engaging✔ Wide shots of the event space✔ Branded materials (banners, signs, merchandise)✔ Team and guest interactionsAction: Pick the categories most relevant to your business and create a detailed shot list for your next photoshoot.Step 2: Select the Right Photography ToolsStep 3: Finalise & ImplementFolks, I hope you’ve enjoyed this series and have found it helpful.  I love answering your photography related questions, so if you have anything you would like answered or discussed, then ask away and I’ll do my utmost to provide you with a to the point response that will hopefully not only answer your question, but offer you clarity as well.  You can leave a question here on the podcast or contact me through either X or Threads @GaryFernon.Don’t forget to follow the podcast  so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. It genuinely does make a difference.Until next time, Be Creative. Be Inspired. Be You.https://linktr.ee/garyfernonSocial HandlesThreads - @GaryFernonX - @GaryFernonLi - https://www.linkedin.com/in/gary-fernon/YT - https://www.youtube.com/garyfernonLinksFor the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here,  https://www.epidemicsound.com/referral/4idh5ghttps://www.3leggedthing.com
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  • Creating A Custom Shot List
    Welcome to the Visual Storytelling podcast. Let’s quickly recap what we’ve covered so far in this series.In the first episode I spoke about some common topics that businesses have difficulty with when it comes to photography.I then went on to discuss how businesses can overcome those common photography challenges.Then how to effectively implement the solutions discussed within that episode, and in this episode, I’m discussing how businesses can create a structured approach.I provide 7 steps to assist businesses to develop a tailored photography strategy.If you’ve enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. Until next time, Be Creative. Be Inspired. Be You.https://linktr.ee/garyfernonSocial HandlesThreads - @GaryFernonX - @GaryFernonLi - https://www.linkedin.com/in/gary-fernon/YT - https://www.youtube.com/garyfernonFor the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here,  https://www.epidemicsound.com/referral/4idh5g
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  • Take A Strategic Approach To Photography
    Welcome to the Visual Storytelling podcast. Let’s discuss how to effectively implement the solutions discussed in the previous episode.In the first and second episodes of this series (series 8 episodes 9 and 10) I discussed the following challenges that business face with respect to their photography.• Brand Consistency • Quality & Professionalism • Product Photography • Headshots & Team Photos • Event Photography • Social Media Content • Lighting & Composition • Stock Photos vs. Original Content • Copyright & Usage Rights • Editing & Retouching • Budget Constraints • Time Management • Website Optimisation • Seasonal & Promotional Shoots; and• Authenticity & Storytelling In this episode we going to advance onto how you can effectively implement the solutions discussed in the previous episode, which is achieved through businesses taking a strategic approach to photography by developing a plan, leveraging available resources, and integrating photography into their overall marketing strategy. If you’ve enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. Until next time, Be Creative. Be Inspired. Be You.https://linktr.ee/garyfernonSocial HandlesThreads - @GaryFernonX - @GaryFernonLi - https://www.linkedin.com/in/gary-fernon/YT - https://www.youtube.com/garyfernon
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Über Visual Storytelling

Welcome to visual storytelling with me, Gary Fernon, the podcast where I talk things photography and video that help you create better visual content for yourself, and your clients. If you enjoyed these episodes then why not subscribe to hear more like this. My main focus is all about sharing, so let’s start a conversation. But above all, be creative, be inspired, be you.
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