Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by A...
#106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote)
Send us a textIt has been a crazy week following the non-TikTok ban and witnessing real 'positive energy' on both sides of the Pacific. How did over 1 million Americans flock to RedNote/小红书? What hurdles lie ahead for us, and are there any potential business opportunities for international content creators?Featuring- Jim Fields: Relay Video - CEO(小红书: Jim技术咨询)- Lucy Lv: Culture news reporter(IG-TT: nihaolucylv)- Wang Zichen: Policy Expert(www.pekingnology.com)To go further- Middle Earth episode #50 Xiaohongshu : Marrying content and e-commerce- TWOC's article Seeing RED: The Rise China’s Hottest Trend-Setting App by Hatty Liu- TWOC's article Parallel Worlds: How A Lifestyle App Shed Light on China’s Education Gap by Outside the Fifth Ring (五环外)- Dr. Candise Lin who bridged RedNote And Tiktok in 2024: @drcandiselin Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch! Chinese speaker? Follow our Bilibili account 阿拉丁_说电影 or RedNote (阿拉丁说电影)The World of Chinese MagazineA magazine about Chinese society, culture, history, arts, language, and more.
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#105 How female-centered content is making a killing
Send us a textWhen the Middle Earth Podcast started years ago, it was hard to find any feminist mainstream cultural products. But recently, movies like HER STORY (好东西) and LIKE A ROLLING STONE (出走的决心), along with female stand-up comedians and influencers, have been making their way into the mainstream. How did these success stories come to be?Featuring- Xiaotong Jiang: Kudos Comedy - Founder- Jiaxi Wang: Scriptwriter & Director- Hayley Zhao: TWOC - Journalist & EditorTo go further- Middle Earth episode #92 How writers, bookstore owners, and printers survive in China’s publishing industry - Middle Earth episode #46 China's TV format industry- TWOC's article Roasted and Burned by Tan Yunfei- TWOC's article “Girls Should be Brave”: A Feminist’s Bumpy Journey in a Chinese Small Town by Yang Tingting- TWOC's article The Rise of Female Perspectives in China’s Movie Industry by Liu JueMiddle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch! Chinese speaker? Follow our Bilibili account 阿拉丁_说电影With thanks Li Muyuan for additional research, and Sean Calvo for music support.The World of Chinese MagazineA magazine about Chinese society, culture, history, arts, language, and more.
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Gondor (and Aladin) Calls For Aid!
Send us a textHello everyone, the Middle Earth Podcast will continue as we enter 2025, but I call on all of you dear listeners as I’m great need of freelance work (or a full time position, let’s dream !).In case you are in needs of a:- corpo video creator- podcast expert- researcher- film editor- freelance producer- or PR expertHere is my company presentation (Link) and we can also connect on Linkedin (Link), it would always be great to know more of you.Wishing you all in advance happy new year, and I hope that everything YOU guys are fighting for will happen for you as well!
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(Bonus) Exploring new trends in China's film industry with independent producer Annie Song (produced by Inside the China Room)
Send us a textEpisode gracefully passed over by Jiang Jiang (JJ) from the Inside the China Room podcast show in order to have a second window of distribution ;) Enjoy !To go further- Middle Earth episode #72 Film Distribution: How to Succeed at China’s Box Office- Middle Earth episode #44 Does China still make indie films?Original messageThis week on Inside the China Room, Jiang Jiang (JJ) welcomes Annie Song (宋晓佳), a young Chinese film producer and art director of 林象文化 Jungle Vision, a Beijing-based start-up dedicated to curating independent film festivals in China.In this episode, we explore how young independent Chinese filmmakers are seizing opportunities at film festivals and contributing to the rise of new genres in China, with a particular focus on the increasing popularity of socially themed films. We also delve into the evolving dynamics between the Chinese and American film industries, as well as the successes and challenges Chinese films face in reaching international audiences. Additionally, we discuss how innovative promotional strategies, such as short video platforms, are revolutionizing the way films connect with viewers.Annie Song holds a BA in Film Studies from the University of California, Berkeley, and brings over eight years of experience to the film industry. She was recently honored with the Most Promising Filmmaker award at the 29th Busan International Film Festival, cementing her reputation as a rising star in the field.RecommendationMovies: 好东西 Her Story by director 邵艺辉 Shao Yihui, set to release on November 22, 2024Other Chinese films Annie Song and Jiang Jiang discussed in this episode:宇宙探索编辑部 Journey to the West (2023)流浪地球 The Wandering Earth (2020)逆行人生 Upstream (2024)我不是药神 Dying to Survive (2018)爱情神话 B for Busy (2021)英雄 Hero (2002）卧虎藏龙 Crouching Tiger, Hidden Dragon (2000)影 Shadow (2019)满江红 River Red (2023)
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#104 Importing Foreign Content & Experiences
Send us a textDespite China's reputation for having difficulty selling cultural products due to local regulations and the audience's taste, some do manage to bridge the Chinese audience with international content. Where do such opportunities lie, and how has the Chinese audience evolved over the years?Featuring- Marion Bertagna: MB Projects - Founder & Director- Sun Wenxin (aka Yoyo): Global Concert OrganizerTo go further- Middle Earth episode #87 How local government & foundations sponsor culture in China- Middle Earth episode #77 Big in China: Bringing Foreign Creators Onto Chinese Platforms- Middle Earth episode #60 The Golden Age of China's Museums?- TWOC's article Can China’s Detective Novels Finally Make Crime Pay? by Jesse Young- International dancers mentioned : Rachid Ouramdane, Pina BauschMiddle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch! Chinese speaker? Follow our Bilibili account 阿拉丁_说电影With thanks Li Muyuan for research, and Sean Calvo for music support.The World of Chinese MagazineA magazine about Chinese society, culture, history, arts, language, and more.
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Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.
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