Design Better

There aren’t many kids who start a record label when they’re 12 years old. Or play piano professionally at the age of six. But our guest today, Marcus “Bellringer” Bell, is the kind of polymath that did those things, and went on to create a successful career in the music industry, as a producer and composer who has worked with musicians like Nicki Minaj and Snoop Dogg. Marcus has also created one of the first AI-driven artists, fusing his own musical skills with GenAI persona Rayvn Lyte. We talk with Marcus about what inspired him to do this, as well as the ethics of AI-generated music. We also discuss his creative process, and how he manages to fit in creative time amidst raising a family and other domestic duties. Visit our Substack for bonus episode content and more: https://designbetterpodcast.com/p/marcus-bell Bio Marcus “Bellringer” Bell is an American music producer, songwriter, multi-instrumentalist, and entrepreneur who has collaborated with global superstars like Nicki Minaj, Snoop Dogg, and Timbaland, and whose productions have been performed by Beyoncé. As CEO of Bellringer Productions LLC, he manages a catalog of over 30,000 songs, mentors artists, and has authored an Amazon #1 best seller on musician branding. Beyond music, he is a pioneering AI technologist and crypto investor, launching viral AI music character Ravyn Lyte and teaching communities to leverage AI and crypto through his Wealth and Impact AI course. Raised in a family that championed excellence, Bell honed his craft at Berklee College of Music before working with major labels and ultimately starting multiple ventures. He continues to give keynote speeches worldwide and remains dedicated to empowering people to unlock their fullest potential. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. DUER: Eli and I are busy people. When we’re not in the studio producing the podcast and publishing new articles, we’re often doing something active—building, cooking, or on an adventure with family. Work and life blend together, and DU/ER makes clothing for people like us. DUER creates performance denim and lifestyle apparel that is made for doing. Check out DUER’s flagship stores in LA or Denver, or order now at shopduer.com/DESIGNBETTER. When you use our exclusive URL, you’ll get 20% off your first purchase. If you're interested in sponsoring the show, please contact us at: [email protected] If you'd like to submit a guest idea, please contact us at: [email protected]

Our podcast network, The Curiosity Department, has a new show called Reconsidering. Though design and your work are a big part of who you are, you are so much more. Reconsidering is a show hosted by designers that aims to bring fresh eyes to the important things in life. Co-hosts Meredith Black, formerly at Pinterest and Figma, Bob Baxley, formerly at Apple and Thoughtspot, and Aarron Walter explore topics like how to build a fulfilling career, navigate big life changes like illness and death, and we talk with experts about the skills you need to cultivate to become the healthy, well adjusted adult we all want to be. You can learn more about Reconsidering and subscribe to the show at Reconsidering.org. But to give you a taste, we’re sharing an episode here. Bob, Meredith, and Aarron talked to Brad Stuhlberg, who writes about excellence, resilience, performance, and well-being. His latest book, Mastering Change, is a New York Times best-seller and a great read as we enter the new year with big goals for ourselves. Brad’s in depth research and lucid guidance made an impression on us, and we know it will do the same for you.  --- Like it or not, change is inevitable. Your career, relationships, body, health, mood are all in constant motion. We can fight it but it’s unproductive and leads to suffering.  Our pal Brad Stulberg is back on the show to help us look at change differently. His new book Master of Change: How To Excel When Everything Is Changing - Including You is full of deeply researched wisdom from science and philosophy that will help you become more resilient and adaptable. About Brad Stulberg Brad Stulberg researches, writes, and coaches on health, well-being, and sustainable excellence. He is the bestselling author of The Practice of Groundedness and co-author of Peak Performance. Stulberg regularly contributes to the New York Times, and his work has been featured in the Wall Street Journal, Washington Post, Los Angeles Times, The New Yorker, Sports Illustrated, Outside Magazine, Forbes, and other outlets. He also serves as the co-host of The Growth Equation podcast and is on faculty at the University of Michigan’s Graduate School of Public Health. In his coaching practice, he works with executives, entrepreneurs, physicians, and athletes on their mental skills and overall well-being. He lives in Asheville, North Carolina.

Hi folks! We hope you’re having a wonderful holiday season, and have plenty of opportunities to relax and spend time with friends and family. This week we’re rewinding to one of our favorite episodes with Jonathan Hoefler, the legendary type designer. Enjoy the episode, and we’ll see you in the New Year! Find the full episode and bonus content on our Substack: https://designbetterpodcast.com/p/rewind-jonathan-hoefler *** It’s still not too late for a last-minute gift for the creative people in your life. Why not give the gift of education and inspiration by with a year-long subscription to Design Better Premium? We’ve even made a 🎁 handy gift card that you can send virtually, or print out and mail, or gift in person. *** Chances are you have a few fonts on your computer designed by Jonathan Hoefler. Since 1991, Apple has included Hoefler Text on every Mac. Ideal Sans, Knockout, Archer, Verlag, and Sentinel—are a few more of Hoefler’s well known typefaces —each is steeped in history and timelessly beautiful. It’s no wonder that Jonathan was featured in the Netflix series Abstract, which explores design and creativity, as he is truly a typography legend. As part of our series on design history, we talk with Jonathan about his typographic influences, his philosophical views on the value of presentation and why he views entrepreneurship as an invitation, and some of the themes in his work like “Unfinished Business” and “Conservation and Preservation.” Bio Jonathan Hoefler (pronounced "HEFF-ler") is a typeface designer, typographer, writer, and inventor, and the creator of some of the world's most influential fonts such as Gotham, Knockout, Mercury, Sentinel, and Hoefler Text. He founded the distinguished type foundry Hoefler&Co in 1989, which he sold in 2021, after publishing more than eleven hundred original tyepfaces. He's currently enjoying a sabbatical, and writing about typography and visual culture on his website, JonathanHoefler.com.

Alastair Simpson is accustomed to adaptation. The first half of his life was spent in the pursuit of a professional football career (or soccer as we call it in the States). But things didn’t go as expected, and he found himself searching for a new path in life. Football taught him discipline and to focus on excellence, traits that transferred well into a career in design. He’s led design teams at Atlassian and today, he’s VP of Design at Dropbox. We spoke with Alastair about how he applies design principles to parenting, the role craft plays in making great products, and creating a work environment that supports the creative process. Visit our Substack to access the full episode: https://designbetterpodcast.com/p/alastair-simpson Bio Alastair Simpson reports to the CEO and serves on the Executive team at Dropbox, where he leads the design team across all creative disciplines, including Brand, Product Design, Research, Content Design, and Operations. He also co-led, designed, and implemented Dropbox's transition to a Virtual-First working model. Previously, Alastair was Head of Design at Atlassian, where he played a key role in scaling the design team from 20 to over 300. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwook, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. Wix Studio: With Wix Studio, agencies and enterprises can create, develop and manage exceptional web projects with hyper efficiency. And if you're worried about the learning curve eating into time you don't have, don't be. Wix Studio is intuitive by design, so your entire team can hit the ground running. For your next project, check out wixstudio.com. Wine Access: We love wine, but often feel overwhelmed by the options out there. But we recently joined Wine Access who not only ship to your door some of the world’s most inspiring wines, they also educate subscribers with full color information cards that accompany each bottle. You should totally join The Waitlist Wine Club. Just visit wineaccess.com/waitlist and use Promo Code: DESIGNBETTER for $25 off your first shipment. If you're interested in sponsoring the show, please contact us at: [email protected] If you'd like to submit a guest idea, please contact us at: [email protected]