Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview succ...
EP367: AI, Music Law, and What Artists Should Know with Ryan Schmidt
The music industry is famous for being extremely litigious. And now in 2025, it's more complex than ever, and knowing the legal ins and outs is critical for artists... In this episode of Creative Juice, Jack and Circa are joined by music lawyer Ryan Schmidt to dive deep into the music industry's legal landscape in 2025! Ryan shares his unique journey from artist to attorney and discusses why he chose to focus on advocating for artists. Learn about the common legal traps artists fall into, the ethical and legal challenges presented by AI in music, and how to separate deal promises from the paperwork! If you're looking to understand the legal essentials of the music industry and how to protect yourself as an artist, this episode is packed with insights straight from an expert in the field! DISCOVER: Why Understanding Music Law Is Crucial For Artists In 2025 How AI Is Changing The Legal And Ethical Landscape Of The Industry What Separates A Good Deal From A Bad One What Sam Altman’s Comments On US Copyright Laws Mean Which Legal Basics Artists Absolutely Must Get Right RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Follow Ryan on Instagram at @ryanschmidt.esq Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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EP366: Following Up With Your Fans To Move Your Career Forward
Ever heard the saying "the fortune is in the follow-up"? It's a core principle in marketing, but applying it to a music career can feel a bit strange for artists... In this episode of Creative Juice, Jack and Circa talk about how to follow up with fans in automated sequences and our go-to follow up practices that we install for our clients for you to swipe! Learn to build engagement sequences that spark continuous interaction, abandoned cart automations that recover lost sales and post-purchase sequences that keep your customers coming back to support! If you need ways to keep in touch with your fans after they've made a purchase or interacted with your content, this episode is packed with strategies you can apply right away! DISCOVER: What Most Artists Miss In Their Abandoned Cart Automations What Makes Winback Strategies So Powerful For Your Bottom Line How Incremental Changes Improve Your Overall Marketing Strategy What To Include In Your Post Purchase Emails To Make Your Fans Love You Why Follow Up Is The PERFECT Place For Your Exclusive Content How To "Flirt" With Your Audience Using Content Loops To Keep Them Engaged RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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EP365: The Fan Segments You NEED To Pay Attention To
Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but rarely gets right... In this episode of Creative Juice, Jack and Circa demystify fanbase segmentation in digital marketing, how to do it effectively, and what it means for your music career! Learn the real differences between your customers and subscribers, why the music industry often gets it wrong, and the initial fan segmentation process every artist should follow! If you've ever felt stuck in the weeds targeting your fans without seeing real impact, this episode is here to help you clear the path and start optimizing your fan engagement like never before! DISCOVER: How To Split Your Customer And Subscriber Lists Why Most Of The Music Industry Talks To Every Fan The Same Way How To Keep Your Email And Text Marketing Lists Clean What Simple Engagement Segmentation Looks Like And Why It Matters Where To Focus Once You Start Seeing Results From Your Segmentation Efforts When To Get Hyper Targeted In Your Paid Ad Campaigns RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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EP364: Building a 3 Dimensional Artist Brand
Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online... In this episode of Creative Juice, Jack and Circa tackle the tall task of developing a three-dimensional artist brand that's authentic to you! Learn the difference between emotional and visual branding, the risks associated with misaligned branding efforts, how to listen to your fans, and the essential questions that help you build a brand that sticks! If you're wrestling with the balance between marketing and branding, this episode will get you on track and thinking differently about your artist brand! DISCOVER: Why Too Many Constraints Can Dilute Your Brand How To Ask The Right Branding Questions As An Artist What Artists Can Learn from Mark Rebillet About Branding What The Key Differences Are Between Marketing And Branding How To Use Active And Passive Listening With Your Fans When Branding Becomes A Waste Of Time And How To Time It How To Deploy A Stupid Simple Branding Strategy RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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EP363: Studio Pro Marketing 101 With Carl Bahner
Looking to grow your studio business in today's rapidly evolving music industry? Or maybe you're an artist curious about what you can learn about branding outside the norms of music marketing? In this episode of Creative Juice, Jack and Circa sit down with Carl Bahner, a seasoned producer, engineer, drummer, and educator, to dive deep into the world of marketing and branding for studio professionals! typical artist fanbase growth. Learn about marketing that builds familiarity and trust first, how to find your unique "why," and why it's so impactful, and the real meaning of branding beyond just artist promotion. Whether you're an engineer, producer, mixer, artist, or creative looking to sharpen your marketing and branding strategies, this episode is packed with insights to ELEVATE your online presence! Tune in! DISCOVER: How Marketing For Studio Professionals Requires Different Tactics From Artists' Fan Acquisition Why Branding Is About Finding And Communicating Your Core "Why" What Kind Of Self-Reflection Studio Pros Should Engage In To Enhance Their Branding How Creatives Can Use Social Media For Proof And Qualified Engagement What Lessons Artists Can Take From Studio Branding RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Follow Carl Bahner on Instagram StudioLand Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".
We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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