Expected Goals

Wrexham's Hollywood owners want its women's team to become "the best in the world". But if they are serious about achieving that lofty ambition, it's going to cause some serious headaches at a league, national association and international federation level. Matt and Maggie explain why. They also dissect the new broadcast deal for the Women’s Super League, and look at the women's football strategies released by UEFA and The Football Association - why they’ve been so public, what they're planning, and who's going to be holding them accountable. If you're enjoying the podcast, please give us a like and a review! It will help us become more discoverable. Expected Goals is an Unofficial Partner production. Get in touch by emailing [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week Maggie and Matt are joined this week by their first ever guest, Polly Bancroft. Polly is currently CEO of Grimsby Town - whose men’s team are in League 2, and whose women’s team play regionally in the sixth tier - and spent several years heading up women’s club football at the highest level, including Manchester Utd and Brighton. And they are only taking listener questions, which include how far off clubs are from player trading being a viable revenue stream, and whether clubs in the Championship really don’t want to get promoted to the WSL. Expected Goals is an Unofficial Partner production. Get in touch by emailing [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices

With the WPL last week saying they are going to test the waters of dropping the booze ban in the Championship, Maggie and Matt look at whether it’s a process driven by revenue or fan growth, and what it might tell us about the audience women’s football in the UK is going after. They also look at why “Hollywood” investors have come in for part-time, third-tier Watford Women, and the best way to structure a team off the pitch - should it be with dedicated football and business staff for the women’s team? Expected Goals is an Unofficial Partner production. Get in touch by emailing [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices

How big is the market for women’s football shirts, and why is it so complicated to buy what you want? Matt and Maggie are here to explain, and answer your questions too. Which include this week whether leagues, teams and players should focus MORE on the personal lives and relationships within women’s football to support growing interest They also raise the question of whether clubs should be inspired by the weekend’s record-breaking attendance at Sunderland - or taking a different strategy? Expected Goals is an Unofficial Partner production. Get in touch by emailing [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices