Vert is the home for every trail & ultra runner. On this podcast we host conversations with key members of our Trail & Ultra running community from all over the...
166. Florian Reiter | Running is for everyone. Reasons why we run, vulnerability and comparison, growth and success
Florian Reiter is a runner, coach, podcaster and physiotherapist from Austria. I was a guest in Florian’s podcast Running Free and it was a great chance to touch on many relevant topics related to running, so we thought it would be fun to do a follow-up episode, and here we are. We talked about the reasons why we run, how these reasons change over time, obsession and balance, vulnerability and comparison, and how there’s a place for everyone in the sport of running. Discount code: 30% off your first month of training with Vert.run with RUNNINGLONG30.PLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT!_______________________Follow @vert.run on IGDownload our app and sign up to our training plans on vert.runFrancesco's links: Instagram | Twitter | Strava | Website
Josh Wade is a professional trail runner for The North Face coming from England. Josh took third at the Transgrancanaria Classic this year, running an incredible race and surpassing all his expectations. In this episode we go into the details of Josh’s race, from how he managed his strategy to how he handled the preparation leading up to it. We also talk about balancing work versus training, how Josh got into running, about fell running and the lake district, and much morePLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT!_______________________Follow @vert.run on IGDownload our app and sign up to our training plans on vert.runFrancesco's links: Instagram | Twitter | Strava | Website
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164 | Personal updates, racing plans and what we're looking forward to ahead of the 2025 season - with Max Keith
Today I’m sitting down with Max Keith to share some reflections as we approach the core of the 2025 season, which kicked off in big fashion with races like Black Canyon, Tarawera and Transgrancanaria. Athletes are racing as fast as ever, races are getting more competitive, brands are investing more and more, participation in trail races is increasing across all continents and events, the science of training for performance is making progress and becoming widely available to all participants. It’s for sure an exciting time to be a trail runner. We reflect on some of the recent developments we’ve seen, talk about some personal life updates, the present and future of Vert, and some racing plans for the year. For those of you who want to give training with Vert.run a try, you can take 30% off your first month of training with the code RUNNINGLONG30.PLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT!_______________________Follow @vert.run on IGDownload our app and sign up to our training plans on vert.runFrancesco's links: Instagram | Twitter | Strava | Website
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163. Dakota Jones | Running for climate action: Dakota's 100mile American record attempt raising money for Footprints Running
Dakota Jones is a professional trail runner for Nnormal living in Salt Lake City. Dakota is also the founder and executive director ofFootprints Running, a non profit organization with the mission to support climate action at the community level by bringing people together around their shared interest in trail running. In two days, Dakota is attempting the American record for 100 miles at the Jackpot Ultras with the goal to raise money for Footprints and its 2025 camps.Support Footprints!Dates of fundraiser are Feb. 1 - 21, 2025Goal: $30,000 for our 2025 campDONATE2022 camp videoPLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT!_______________________Follow @vert.run on IGDownload our app and sign up to our training plans on vert.runFrancesco's links: Instagram | Twitter | Strava | Website
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162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape
Allison Lynch is a writer, artist, competitive runner and sports marketing professional.
Allison has 12 years of experience in brand marketing and communications, specializing in sports technology, running, and fitness. She’s worked for companies like WHOOP and COROS.
I was inspired to invite Allison on this podcast after discovering her work and talent for writing. She wrote a very interesting Substack post on Matt Trappe's newsletter “A matter of brand”, which I really suggest following and subscribing, that is called "Athletes vs influencers: the bubble has burst". I have been following Allison since then and here we are now.
In today’s conversation we talk about the current state of the running universe, the evolution we’ve seen in the past 15 years, with running and outdoor brands progressively shifting away from performance to focus more on lifestyle and fashion, the athletes vs influencers dynamic, how can athletes provide value to themselves and to the brands they work for, how can companies help the athletes build their brand and audience on different platforms.
Follow Allison on Substack: https://notaconversationalpace.substack.com/
Allison personal website and portfolio: https://www.allisonmary.com/
PLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT!
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Follow @vert.run on IG
Download our app and sign up to our training plans on vert.run
Francesco's links: Instagram | Twitter | Strava | Website
Vert is the home for every trail & ultra runner. On this podcast we host conversations with key members of our Trail & Ultra running community from all over the world. From professional world class athletes to our Vert.run members and community. Narrating captivating stories and learning from and about this amazing sport.
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