E084 - You’re Not Lazy, Your Brain is Just F*CKED (How to Fully Reset) | Heba Ali
Social media is designed to keep you hooked—dopamine hits, endless comparison, and the pressure to constantly perform. As a hybrid athlete and fitness creator, Heba Ali knows this all too well. She’s built a massive following by pushing limits—but behind the training videos was a growing awareness of how the platforms were rewiring her mind.In this episode, Heba gets real about the psychological cost of content culture—how chasing likes and virality can quietly erode confidence, clarity, and self-worth. Breaking down the addictive nature of validation, the blurred line between discipline and obsession, and why so many creators feel burnt out despite outward success. This isn’t about quitting social media—it’s about taking back control.00:00 Heba Ali Introduction04:00 Mastering focus in a distracted world05:46 From first jobs to entrepreneurship10:16 Finding strength through athletics14:04 The birth of EvolveNation18:24 The journey of becoming yourself21:44 How social media reshapes identity25:00 Healing through life's challenges30:39 Balancing luxury with simplicity35:31 The entrepreneur's responsibility dilemma39:16 Creating content with integrity43:24 The psychology behind what sells47:11 Breaking free from digital addiction53:39 Using distractions to avoid deeper questions59:39 Community care across cultures1:04:49 Making health choices amid fear1:09:25 Building relationships that matter1:19:43 The mindset behind effective training1:25:35 Healing through questioning1:32:11 Redefining roles in relationships1:38:38 Relationships in the social media age1:44:03 Leading with values and purpose1:49:50 Speaking each other's love languages1:56:12 Finding truth in a filtered world2:04:02 Beauty beyond society's narrow lens2:12:05 Creating balance in public life2:18:36 The true currency of life: time» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Heba«YouTube: https://www.youtube.com/@EvolveNationInstagram: https://www.instagram.com/hybridheba/?hl=enTikTok: https://www.tiktok.com/@hybridheba?lang=en
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2:22:39
E083 - $100M/Entrepreneur's Framework to Scale Your Business (copy & paste) | Maxx Chewning
The entrepreneurial journey is often glamorised—start a business, build a following, and success will come easy. But Maxx Chewning's story reveals a different reality: one built on consistency, calculated risk, and staying true to your passions. From juggling a corporate job while building a YouTube channel, to turning his love for candy into the wildly successful Sour Strips brand, Maxx has never taken the easy route.In this episode, Maxx opens up about the years of trial and error behind his fitness content, why he walked away from his clothing brand, and how reinvesting, storytelling, and community built a brand that now sits on the shelves of major retailers. We also dive into what it really takes to scale a business without giving up control—and why doing what you love can be your most strategic move.0:00 Introduction to Maxx Chewning1:37 Mike's experiences in America and Texas weather3:29 Maxx Chewning's relocation and starting District Barbell gym6:50 Early collaborations and decisions in Texas10:00 Building a niche in YouTube and bodybuilding forums13:35 Juggling a job with YouTube and early sponsorships17:45 Launch and evolution of Ever Forward and Sour Strips25:38 Challenges and strategies in starting and scaling Sour Strips34:55 Influencer marketing and brand differentiation41:22 Business growth, employee care, and COVID's impact44:21 Retail approaches and protecting the business50:41 Financial risks and strategies in retail expansion53:20 Preparing for business exit and Hershey's acquisition1:02:46 Post-acquisition obligations and Sour Strips' legacy1:07:24 Maxx Chewning's personal life and future endeavors1:12:20 Discussing candy in the fitness industry1:15:52 Balancing fitness with candy entrepreneurship1:19:29 Instilling ambition in children and managing creativity1:23:00 Personal life balance and content planning1:28:38 Audience engagement and content relatability1:33:01 Home building and design collaboration» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Maxx«YouTube: https://www.youtube.com/channel/UCRZAa0ay5dZT71_efD-YlOgInstagram: https://www.instagram.com/maxxchewning/?hl=enTikTok: https://www.tiktok.com/@maxxchewning?lang=en
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1:38:10
E082 - Mark Tilbury’s Simple Guide to Making Your First $1Million (From ZERO)
Investing is often made to feel complicated—full of risky strategies and advice that feels out of reach for the average person. But this week’s guest Mark Tilbury is here to cut through the BS. After leaving school at 16 and building multiple successful businesses, Mark has spent decades proving that smart investing is simple, accessible, and life-changing when done right.In this episode, Mark breaks down the basics of financial literacy, the power of starting early, and why consistency always beats chasing quick wins. He explains how index funds quietly build wealth, why personal branding matters more than ever, and how learning the value of money through “boring” jobs can be the foundation for long-term success. Whether you're 18 or 38, this conversation is packed with practical, down-to-earth advice that makes investing feel like something anyone can do.00:00 Meeting Mark and his content journey03:00 Understanding audience spending habits05:52 Learning from financial missteps10:21 Living with location freedom15:11 The constant pursuit of knowledge23:10 Daily habits of successful entrepreneurs25:01 Why passion needs financial planning29:05 Choosing the right business partners34:09 Teaching family about wealth42:21 Social media's double-edged sword47:32 Side hustles for teenagers52:28 Financial education and the story behind Century UK56:16 Manufacturing challenges and adapting to online sales59:28 Navigating real estate through downturns1:02:49 Property investing for beginners1:04:00 Why restaurants are challenging businesses1:07:04 The truth about franchising and day trading1:09:47 Finding mentors who've been there1:14:00 Managing unexpected fame1:18:23 Starting your first business right1:21:09 Smart approaches to cryptocurrency1:25:03 Building a personal brand that lasts1:26:21 Balancing ambition with life1:29:00 The entrepreneur's fitness formula» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Mark «YouTube: https://www.youtube.com/marktilburyInstagram: https://www.instagram.com/marktilbury/?hl=enWebsite: https://marktilbury.com/
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1:34:08
E081 - Give Me 90 Minutes and I'll FORCE You to Lock in This 2025 | William Goodge
Pain is often seen as something to overcome, but for William Goodge, it became the driving force behind his greatest achievements. After losing his mother, William turned to running—not just as an escape, but as a way to transform grief into purpose. What started as a coping mechanism became an obsession, pushing him to complete ultra-endurance challenges that test the limits of human resilience.In this episode, William shares how loss shaped his mindset, why suffering can be a tool for growth, and the mental battle of running thousands of miles. From his first marathon on Christmas Day to running across entire countries, he explains how endurance sports became his way of finding meaning in hardship. Tune in to hear how turning pain into fuel can unlock an entirely new level of drive, focus, and achievement.00:00 William and his nomad spirit02:34 Early modelling days and industry reality03:51 Finding running on Santa Monica beach07:02 Running barefoot through blood blisters08:49 Dealing with loss through movement10:32 Using exercise to process emotions14:51 Mental strength in endurance sports18:14 Pushing through pain with codeine21:49 Turning suffering into strength24:38 Making marathons accessible for everyone26:12 Finding beauty in earned pain28:37 Breaking down major running achievements31:06 The Africa run possibility35:06 Balancing extremes: trails to fashion shows38:22 Life lessons from Hollister days42:01 Having freedom to explore in your twenties46:19 How Australia shaped his outlook50:06 Going for the cross-country record54:23 Training data and recovery secrets56:08 The special meaning behind Japan58:13 Why Cape Town feels like home1:00:01 Making adventures sustainable1:05:46 Living simply while dreaming big1:25:04 Finding peace in a simpler life» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow William«Instagram: https://www.instagram.com/williamgoodge/?hl=enWebsite: https://tinyurl.com/4vy6pvn5
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1:32:40
E080 - Powerful Flirting Habits to Create S*xual Chemistry With Any Woman (easy to follow) | Blaine Anderson
Modern dating is often reduced to swiping, algorithms, and endless messaging, yet many men still find themselves struggling to make real connections. Blaine Anderson, a dating coach who has helped thousands of men improve their love lives, is here to cut through the noise. Dating isn’t about tricks or perfect pick-up lines—it’s about confidence, presence, and understanding what truly attracts women.In this episode, Blaine breaks down why men struggle to stand out, the common mistakes that turn women off, and how technology has reshaped modern relationships. She shares insights on navigating dating apps, approaching women in real life, and creating real chemistry without relying on outdated tactics. Whether you’re looking for a serious relationship or just trying to improve your dating confidence, this conversation is packed with practical advice on becoming the kind of man women genuinely want to be around.00:00 Meeting Blaine and her coaching story02:28 Modern dating's biggest hurdles06:24 Dating apps vs. meeting in real life09:42 Simple upgrades for men's dating success14:41 Reading signals and making approaches24:51 Mastering the first date experience30:51 Body language that speaks volumes35:31 Why ghosting happens and how to handle it39:12 What truly attracts women47:40 Navigating casual versus serious dating52:08 Inside the matchmaking process56:32 Should men listen to women's dating advice?1:00:26 Finding love while building a career1:05:04 Dating in Dubai's unique landscape1:08:19 How technology is changing romance» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Blaine«Instagram: https://www.instagram.com/datingbyblaine/?hl=enWebsite: https://www.datingbyblaine.com/
‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.